We are so excited to bring you our interview with Liz Warom, founder and MD of Temple Spa, one of our favourite skincare brands.
Liz and her husband Mark have a wealth of experience in the beauty industry, and set up Temple Spa ensuring it reflect their beliefs and values. Temple Spa do not test on animals or hire others to do so on their behalf. Their products are paraben free, with a focus on natural ingredients and essential oils and their aim is to improve the self esteem and wellbeing of everyone they come into contact with. We have to say, as massive devotees to the brand, everything we’ve seen, heard and bought so far from them, really does live up to this claim. So would speaking to Liz also live up to our expectations? We found out…..
Hi Liz, thank you for taking time out to talk to us so close to Christmas. We’re massive Temple Spa fans so really excited to talk to you! Can you tell us about your early career in the beauty industry?
I got married to Mark 36 years ago when I was just seventeen! I wasn’t prepared for how much it cost to have a mortgage and run a household, so I decided to become a direct sales consultant selling cosmetics to supplement my rather pathetic income as a dental nurse. I completely found my niche working with women and within two years of starting I had 2000 consultants working for me and left that company 8 years later as National Sales Director and still on 26 years old.
From there I joined a cosmetic manufacturer where my role was to create concepts for stores such as Marks & Spencer, Miss Selfridge and The Body Shop. It was here that I learned how to evolve product working with chemists, designers and manufacturers, a brilliant apprenticeship for the future. I eventually ended up working for one of my clients Anita Roddick and it was managing the Colourings brand at The Body Shop where my career really took off. Mark joined me as joint general manager and we took the brand into another dimension of growth and that taught us about managing a brand in over 50 countries and re-invention.
Wow, that is amazing! Anita Roddick was a very inspiring lady. How did you go from The Body Shop to setting up and running Temple Spa?
From The Body Shop, we came up with a concept for a lifestyle brand Vie, and after approaching Richard Branson with the idea, it became Virgin Vie and we took the brand from concept to launch in 18 months. It was only when the pull to truly manage our own business and brand with complete ownership became too strong, did we leave to pursue our dream for Temple Spa, which was our destiny.
To work with such successful brands and now be running your own award winning skincare company, you must have a real passion for beauty/skincare. Where does this stem from?
Yes, the creation of products is in my veins. I am a highly creative person and “see” things as well as “hear” things that give me constant inspiration to create, augment and perfect. I am blessed to work with some amazing ball catchers too, and its team work and having the right people around you, who look out for vision that makes it happen.
We bet running your own business can be stressful at times though. What does a typical day involve for you now?
Since I’ve got an I-Pad, keeping on top of emails has changed my life. I am able to check in early morning or last thing at night swiftly and efficiently, I deal with the States and Far East so quite a bit of communication starts or ends my day. As an MD, I oversee quite a few areas of the business and I find it works best if I have a ‘focus’ for the day which might be with my product development team or a supplier. I might meet an editor, journalist or Harrods buyer to take them through what’s happening a few months down the line, I definitely absorb myself in our fabulous Spa to Go business, we have over 1000 consultants and I LOVE any opportunity to meet with them, they look up to me and pull strength out of me. A lot of my job is future focused and I enjoy strategising to constantly see where the business and brand will be in years to come, we’re leaving a legacy and it’s a big responsibility.
Your passion and enthusiasm is very evident, but what for you, is the best thing about being MD of Temple Spa?
It probably sounds corny but I adore working with my husband, I respect him as a business partner and our careers have allowed us to work alongside one another for over 20 years. I also love the variety of my job. No day is the same and it keeps me buzzing.
We don’t think it’s corny, although we do admire both of you for being able to work together and remain married for so long! If others want to follow in your footsteps, setting up in the beauty industry, what would you advise them to do?
Have a clear picture of what you want to do, research it well and be prepared to work hard. Study, do extra training or work experience to push through. Mediocrity kills most businesses and when I find earnest, hard working people who have a great attitude, I will give them a lot of freedom to progress and fulfil their own ambitions. You have to be excellent not just OK to really get on, I am truly passionate about excellence and when I see it in other people, I am excited for them and know they’ll go places (hopefully with Temple Spa!).
You’re inspiring us for the new year! So, out of all the products that Temple Spa offer, which would be the one you couldn’t live without?
Gosh, I’m asked that all the time and it’s so hard to pick just one. My products are my children and I love all of them! Probably my desert island product would be IN THE BEGINNING the most awesome balm cleanser.
We know how you feel, we have rather a lot of your products in the bathroom cabinet, but have to agree we couldn’t be without In The Beginning! What’s your top beauty or skincare tip?
Smile with your whole face. If you look at yourself in the mirror with a frown or still expression, then brighten up your face with a wholehearted smile, the years drop away and you sparkle.
That is a great tip Liz! It just goes to show that anyone can be beautiful. Thank you so much for your time, we’ve loved talking to you and we can’t wait to see what 2013 holds for Temple Spa!
You can find out more about Temple Spa by visiting their website, where you can see purchase their full range of products, find out how to become part of their Spa To Go business or book a party.